Solve “The Number of Ads You Can Show has Been Limited”


The number of ads you can show has been limited.“, this question arises after the new Google Adsense update. Lots of people around the world will get this message from Adsense. Google is now making system updates to fight invalid traffic and suspicious activity on its ad networks.

Google works very hard to keep the ad ecosystem secure from fraud and poor ad experience for advertisers, editors, and customers. As a consequence, Google can sometimes restrict your AdSense account to the number of advertisements.

The message from AdSense is like this:

The number of ads you can show has been limited.


Ad serving on your account is being temporarily limited while we assess your traffic quality. We’ll automatically review and update this limit as we continue to monitor your traffic. Learn more about ad serving limits.

What you can do

Continue to build your content and audience while we assess your site traffic. Also make sure you’re complying with the AdSense Program policies.

Ads will not be visible on your website after receiving this message. Even I also get this message from Adsense and Ads are not showing on my website. My 90% of traffic is organic and the rest is from social media.


So I research on this and get some point why we get this message:

What are the reasons for “The number of ads you can show has been limited”

Well, It’s happening to a lot of people currently, and nobody knows how long it might take. Google  Adsense is now very strict about their policies to fight against invalid traffic. Google Adsense will review your website traffic and if your traffic is valid then you don’t need to panic.

Below are some points which cause the Temporary Ad serving Limit Placed on your Adsense Account:

  1. Invalid Traffic
  2. Bot Traffic
  3. Buy Traffic from Facebook, Instagram Etc.
  4. People are using your site only for Backlinks.

If you do one of the above mention points then you probably get “The number of ads you can show has been limited.” message from Google Adsense.

How You Can Protect Yourself From “Ad serving has been limited Message”

  1. Don’t try to buy traffic from third party websites.
  2. Don’t click on your own Adsense Ads.
  3. Don’t Use Automated clicking tools or traffic sourcesrobots, or other deceptive software.
  4. Understand your website traffic by using Google Analytics.
  5. Make sure your website traffic is totally organic.

What you can do

You have to wait until the new message from Adsense. Your Adsense account is still fully accessible and you can view details about this account level enforcement in your Policy center.

In the meantime, we recommend that you review these resources on invalid traffic:

I hope you’ll understand why you get “the number of ads you can show has been limited”. If Google Verifies the invalid traffic on your site then your account may be suspended or disable to protect advertisers and users.

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